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Mitsubishi Mirage headed to Canada, U.S. sales chances "50-50" |
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Apr 30, 2012 - 1:20 PM - by Joeychgo
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Filed under: Budget, Hatchback, Mitsubishi, Canada
Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled a new version of the car in Thailand just last month. At a smidge over 146 inches long, the tiny hatch would be a suitable competitor for the likes of the Chevrolet Spark and give dealers a much-needed product infusion. The company killed off the Eclipse, Eclipse Spyder and the Endeavor just recently and Mitsubishi showrooms are starting to look decidedly emaciated.
But Mitsubishi says it may not be as simple as dropping the new Mirage on U.S. soil and hoping for the best. The automaker has a reworked Outlander coming down the pike, and launching two models in close succession may make already scarce marketing dollars even harder to come by.
Then there's the fact that the new Mirage is a no-nonsense, bare-bones creation designed to appeal to the budget-minded buyers of South Asia. Mitsubishi has some reservations about unleashing the model on content-hungry Americans. Even so, Mitsubishi says the company has yet to reach an official decision about a U.S. launch.Mitsubishi Mirage headed to Canada, U.S. sales chances "50-50" originally appeared on Autoblog on Mon, 30 Apr 2012 14:04:00 EST. Please see our terms for use of feeds.
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Pikes Peak roster adds female off-road star, former Le Mans champ |
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Apr 24, 2012 - 7:06 AM - by Joeychgo
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Filed under: Motorsports, Mitsubishi, Porsche
Things are getting yet more interesting for this year's Pikes Peak International Hill Climb with the addition of Le Mans winner Romain Dumas and off-road racer Beccy Gordon. Dumas was part of the winning team in the Audi R15 TDI in 2010 and has taken the top spot at the 24 Hours of Spa and the 24 Hours of the Nürburgring in various Porsches. He will tackle the Colorado incline in a Porsche 997 GT3-R.
Gordon has been racing off-road for years now, forms half the duo in All American Girl racing, and has taken two SCORE off-road victories. Her off-road expertise won't give her the full benefit this year since the mountain road has been completely paved, but that's probably better for the car she'll be driving: the 2012 Mitsubishi i-Miev. Gordon will be in the same Electric Auto Division class with Monster Tajima.
Scroll down below for the press releases, and get ready to tune in July 8 for the action.Continue reading Pikes Peak roster adds female off-road star, former Le Mans champ
Pikes Peak roster adds female off-road star, former Le Mans champ originally appeared on Autoblog on Tue, 24 Apr 2012 08:00:00 EST. Please see our terms for use of feeds.
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